Real preservation happens when traditional crafts attract genuine demand — when artisans can live from their work, not from support programs.
A great idea should fit on a napkin — so we made one
Heritage Crafts Research identifies and documents authentic traditional crafts, turning them into products with real demand — so artisans can thrive from their work. We inspire travelers to choose genuine craftsmanship over mass-produced souvenirs that diminish true cultural heritage.
From a market item to a human story. Feel the difference.
On street stalls, even genuine handmade crafts lose their meaning — fading among factory-made souvenirs brought from all over the world.
When context is restored to a piece, it reveals its true nature — becoming a living work of art that carries the story of its maker and place